Susan McGalla, a Successful Businesswoman

Executive leadership positions have been dominated by the male gender for a long period of time. However, it has been proven that companies that honors gender diversity with a certain percent performs better than those that don’t.

To achieve her executive position, Susan McGalla worked for it without having to obtain any favor from anybody. Having being brought up in a family of two brothers and a football coach daddy, she was able to learn the value of working for what she wanted. She carried the value to her working environment and became American Eagles Outfitters’ president before leaving the company.

She then became the founder of P3 Executive Consulting and she currently serves as the vice president for Pittsburgh Steelers in Creative Development and Business Strategy. She steered the company’s campaign to attract more fans in purchasing steel gear through a campaign called ‘wear what we wear’.

The initiative by women networks have worked hard over years to give support to women leaders and prove that women can be able to work in executive positions. However, the initiative has not been successful as it fails to address the real issue of numbers which are much fewer compared to that of the male gender.

From her success, women are encouraged to be more aggressive in their work since opportunities are available to them. Sponsorship programs can be used to help empower women through investing on those that are in these executive roles. This way, gender diversity will be improved and better company performance will be experienced.

Susan McGalla received her BA studies from Mount Union College. From there, she started her career as a marketer with the Joseph Horne Company before leaving for the American Eagle Outfitters. In her career life, Susan has faced many challenges including an immediate termination after reporting a continuous decrease in sales at Wet Seal Inc. where she served as the CEO.

She has attended many meetings as a speaker to encourage women and teach them on strategies of becoming successful leaders. She advises them that failure should not be a hindrance to take the next step but rather should serve as a lesson for the next move.

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