Jose Auriemo Neto Leads JHSF into a Real Estate Powerhouse

JHSF, Founded in 1972, is a leading real estate Company in Brazil. The Company has participation in both residential and commercial projects. Over the years, they have been involved in the management of shopping centers, restaurants, and high-hotels.

JHSF has expanded its presence in other countries including New York, Salvador, Uruguay, and Manaus. The Company operates in four different units including Airports, Hotel, Restaurant, and shopping center. In 2007, JHSF became a publically traded Company in Bovespa Stock Exchange.

After achieving much success in real estate, JHSF decided to redirect its business projects which would generate revenue. The Company launched different projects including the management of shopping centers and luxurious hotels. They also launched the Catarina Executive Airport. The revenue has increased the Company’s monthly revenue.

JHSF opened the Metro Tucuruvi in 2013, but it was later sold in 2016. Before the sale, the Shopping Center had influenced the success of JHSF. 2013 also marked the year Ponta Negra was opened. There are two more projects under construction in Sao Paulo.

About Jose Neto

Jose is the Chairman and the Chief Executive Officer of JHSF. He has been responsible for building the company’s portfolio in commercial and residential properties.

In 1997, Jose founded the Parkbem, group service department which is a parking lot management company. The Company obtained great success in the service department. In1998, Jose secured the rights to launch the Company’s shopping destination. That was when they launched the Shopping Santa Cruz.

In 2007, Jose founded Cidade Jardim Mall. This was the first Mall to incorporate natural lighting. JHSF ventured into the retail business in 2009. Jose oversaw the first project by signing an exclusive contract with renowned brands like Jimmy Choo, Hermes, and Pucci. Cidade Jardim is the Country’s first Mall to have five high-end brands.

The company has opened luxury brands across their outlets. The Company secured a partnership with Valentino and opened stores across Brazil.

Jose attended the Fundação Armando Álvares Penteado University in Sao Paulo and begun his career in 1993 when he joined JHSF.

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