When Manaira Shopping Mall was constructed in 1989, it changed the livelihood of the residents in and around Joao Pessoa. The mall impacted their economic well-being as well as their social life. The conducive atmosphere at the mall provides a spot where people can hang out and relax after their busy schedules at work. The shopping center offers access to food, drinks, and entertainment joints where people can meet and have some good fun. Roberto Santiago, the proprietor of the mall, is a native of Joao Pessoa. He began his entrepreneurial journey making and supplying carton folding’s to several major companies in Brazil. After a few years in the business and amercing a substantial amount of money, Roberto decided to venture into the real estate market. He acquired a piece of land and began constructing what would become the biggest mall in the State of Paraiba.
Manaira Shopping Center sits on 92,500 square meters with a parking area that can hold more than 3,000 cars at a time. Roberto Santiago continues to improve the facilities that were there when the mall first began its operations. There is 24 hour surveillance with state of the art CCTV cameras ensuring the safety of the customers. The mall boasts of an entertainment section of its kind. It has an electronic amusement park, bowling area, cinema halls, and a gaming area. 3D enabled screens are installed in the cinema theaters making watching a movie an excellent experience. Santiago has earned an excellent reputation for himself for ensuring the center maintains its family-friendly environment.
The mall is also a hub for both local and international brands. It is home to learning institutions, food courts, banks and other 280 shopping stores displaying and selling several products including furniture, clothes, electronics, and jewelry. The food court was recently expanded to accommodate more restaurants and have diversity. The customers now have the luxury of choosing their joint according to budget and appetite. It provides access to high-end restaurants such as Capital Steakhouse and Waynes and pocket-friendly fast food joints such as KFC. Another excellent feature that has been recently expanded is the air-conditioned Domus Hall. It is on the rooftop where it host’s large exhibits, concerts, conferences, and fairs. Its sound system and acoustic equipment enable the hall to host shows and theatrical productions.
Roberto Santiago was born and bred in Joao Pessoa. He is a learned fellow with a degree in business administration from the University Center of Joao Pessoa. He has contributed significantly to the Brazilian economy and especially in Paraiba State. His mall has provided not just fun and entertainment joints, but also employment opportunities. He continues to improve Manaira Shopping Center to ensure it remains the shoppers and tourists favorite.