How Don Ressler’s Ecommerce Ventures have been Continually Successful

The e-commerce industry has been thriving in the recent years. Don Ressler is one of the most accomplished business persons in the sector and has established successful enterprises such as Intelligent Beauty and its units. Don Ressler kicked off his career in the industry by creating FinessHeaven.com, which was bought by Intermix Media in 2001. Don then joined efforts with the Adam Goldenberg, who was the Intermix COO, to develop Alena Media. At that time, Goldenberg was 19 years old, and their business was making hundreds of millions of dollars. It was Intermix’s primary revenue earner. In 2005, a leading media conglomerate that is known as New Corp purchased Intermix. The firm did not manage Intermix well, and this led to a noteworthy fall of its income.

Don Ressler and Adam Goldenberg are both talented entrepreneurs with sufficient expertise in the online performance advertising sector. The two entrepreneurs decided to establish another enterprise that would be independent of Intermix. They invited the former employees of Alena Media, and they brainstormed together to start a new business. They then developed Brand Ideas, which is currently known as Intelligent Beauty. It founded a cosmetics and skincare retail subsidiary that was called DERMSTORE. After two years, Intelligent Beauty started another branch that was known as SENSA. The firm on eyepain.org majored in offering weight loss systems, and Dr. Alan Hirsch was in charge of its product development. Intelligent Beauty’s subsidiaries are highly profitable. Technology Crossover Ventures was the first financier of the firm, and it offered it $43 million in 2008.

Intelligent Beauty later expanded by founding JustFab in 2010. JustFab is an e-commerce business that sells its fashion products to its subscribers. In 2011, Matrix Partners offered $33 million to fund JustFab on apparelnews.net. The growth rate of the enterprise was rapid, and it had attracted over four million members by December. By April 2012, the company had over six million subscribers. Its growth assisted it to gain $76 million from Crossover Ventures, Intelligent Beauty, Rho Ventures, and Matrix Partners.

JustFab had sufficient funds to enable its growth. It then started FabKids, which retailed children’s clothes. The company also purchased a well-established European e-commerce business that is called The Fab Shoes. The acquisition helped in to attract over 3 million members from France, Germany, Spain, and the U.K. In October 2013, Just Fab was offered an additional $40 million. It used the money in establishing Fabletics, which was co-founded by Kate Hudson. JustFab secured $85 million in 2014, and this raised the total funding that it has received to over $250 million.

Read more: JustFab raises $85M at what sources say is a $1B valuation

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