The fashion and home shopping industry has been undergoing a change in recent days with the way technology and mobile apps are coming into play with consumers. Before long, shopping malls may have a completely new format or not be there at all, yet there still is a demand to try clothing. That’s where Don Ressler and Adam Goldenberg are looking into right now as their company, Techstyle Fashion Group is making moves. Ressler and Goldenberg started this company out as a women’s online retail store similar to other fashion outlets, but they had figured out a way to make their apparel much cheaper and appealing to millennial shoppers. Under the new name, they’ve now rolled out all-inclusive sizes in their merchandise.
Ressler and Goldenberg both started out at Intermix Media, the company that controlled MySpace until News Corporation bought it out. Goldenberg had come there straight out of high school when his first advertising company Gamer’s Alliance had been bought and he was invited to the executive board. Ressler had been a consultant for some e-commerce companies and was guiding them on how to build effective websites to reach customers. He started a company known as FitnessHeaven.com that was also bought by Intermix Media. When he arrived at Intermix Media, he and Goldenberg became great friends and began looking at how to transform the parent company into a major e-commerce platform as its social media presence increased and MySpace started taking root. The two entrepreneurs had made some progress with their vision, but when News Corporation took over, they brought about some changes that Ressler and Goldenberg weren’t happy with, so they decided to leave MySpace.
Ressler and Goldenberg then decided to put their ideas to work with another e-commerce platform known as Intelligent Beauty. This company started coming out of the shadows of being a generic health and cosmetics branding company, to soon tapping into another industry that Ressler and Goldenberg found a new love for; the fashion industry. When their opening company JustFab hit the markets, the two men didn’t know a whole lot about running a big fashion company, but they were able to bring in fashion consultants and even had fashion models like Kimora Lee Simmons who liked where the company was going and joined them. Eventually Kate Hudson and Demi Lovato also came on-board with TechStyle. The company also attracted many investors from Matrix Partners, Crosscut Ventures and Passport Capital, and these investments helped them get to billion-dollar valuation and allowed them to open physical stores to display the JustFab merchandise. The re-branding to Techstyle was made due to the increased use of big data and advanced technology in shopping.
Find out more about Don Ressler: http://norcal.news/news/23749-la-entrepreneurs-don-ressler-and-adam-goldenberg-are-reinventing-how-we-think-about