José Borghi is Brazil’s Advertising Star

José Borghi is the founder of Mullen Lowe. He is considered the star of Brazil’s advertising and marketing industry. He created many popular ads including Mammal of Parmalat. It is a famous repercussion which shows children appearing as stuffed animals and singing unforgettable jingles Zezé di Camargo and Luciano’. The Jingle was a hit Season which meant “It is the love.”

It was a successful advertising story that made him think about his career. During school life, Borghi’s sister took him to a theater. She wanted to help him choose his career. The theater performance had won the award in Cannes. Fortunately, it helped him to choose advertisement as his future career. At that time, he didn’t know that one day he would win the Cannes award.

Jose Borghi was born in Brazil’s city of Presidente Prudente. He acquired a degree in advertising and propaganda from the Pontifical Catholic University of Campinas. He joined Standart Ogilvy in 1989 to begin his career. He worked in different advertising agencies including DM9/DDB, Talent, FCB, and Leo Burnett. After a few years, he launched his agency with Erh Ray and named it BorghiErh. Jose Borghi said they initially had no investment as no one was interested. The only option they had was to work extremely hard. Erh Ray said their entire day used to be busy with providing service, media planning, drinking coffee, and creating something new. Finally, they were successful, and Lowe bought their agency in 2006 creating Borghi Lowe. After that, the company became popular in both local and international markets. Recently, Borghi Lowe merged with Lowe & Partners and Mullen Group creating Mullen Lowe. The Chief Operating Officers of Mullen Lowe Brasil are Andre Gomes and Jose Borghi.

While talking about his achievements, Jose Borghi said one thing that he realized about himself was to remain persistent even in the most difficult situations. This ability gave him the strength to go after his goals. He also said that luck does not bring anything to you, and no one would give anything to you for free.