Jose Auriemo Neto Leads JHSF into a Real Estate Powerhouse

JHSF, Founded in 1972, is a leading real estate Company in Brazil. The Company has participation in both residential and commercial projects. Over the years, they have been involved in the management of shopping centers, restaurants, and high-hotels.

JHSF has expanded its presence in other countries including New York, Salvador, Uruguay, and Manaus. The Company operates in four different units including Airports, Hotel, Restaurant, and shopping center. In 2007, JHSF became a publically traded Company in Bovespa Stock Exchange.

After achieving much success in real estate, JHSF decided to redirect its business projects which would generate revenue. The Company launched different projects including the management of shopping centers and luxurious hotels. They also launched the Catarina Executive Airport. The revenue has increased the Company’s monthly revenue.

JHSF opened the Metro Tucuruvi in 2013, but it was later sold in 2016. Before the sale, the Shopping Center had influenced the success of JHSF. 2013 also marked the year Ponta Negra was opened. There are two more projects under construction in Sao Paulo.

About Jose Neto

Jose is the Chairman and the Chief Executive Officer of JHSF. He has been responsible for building the company’s portfolio in commercial and residential properties.

In 1997, Jose founded the Parkbem, group service department which is a parking lot management company. The Company obtained great success in the service department. In1998, Jose secured the rights to launch the Company’s shopping destination. That was when they launched the Shopping Santa Cruz.

In 2007, Jose founded Cidade Jardim Mall. This was the first Mall to incorporate natural lighting. JHSF ventured into the retail business in 2009. Jose oversaw the first project by signing an exclusive contract with renowned brands like Jimmy Choo, Hermes, and Pucci. Cidade Jardim is the Country’s first Mall to have five high-end brands.

The company has opened luxury brands across their outlets. The Company secured a partnership with Valentino and opened stores across Brazil.

Jose attended the Fundação Armando Álvares Penteado University in Sao Paulo and begun his career in 1993 when he joined JHSF.

Todd Lubar: Covering All The Bases.

Todd Lubar began his career in the Real Estate industry shortly after graduating from Syracuse University with a B.A. in speech communication, in 1995.

Quickly recognizing his adeptness in the field, and being spurred on by his keen interest in every aspect of the business, Lubar soon decided to make Real Estate his life’s work.


Originally starting work as a loan originator with Cristar Mortgage Corporation; he quickly learned the ropes of conservative mortgage banking. Working for the corporation allowed Lubar to gain invaluable knowledge and experience, in addition to gaining an impressive base of referral business connections; cultivating relationships with professionals ranging from Real Estate agents, CPAs, financial planners, and insurance agents.


In a move to diversify his experiences, in 1999, Todd Lubar took an equity position with Legacy Financial Group. A move which ultimately expanded his capabilities in the Real Estate and finance world by allowing him to broker loans to outside investors, as well as lend to a direct mortgage bank.


In 2002, Todd Lubar decided to more fully utilize his experience in the Real Estate industry, and began his own company, Legendary Properties, LLC, a residential development company.

Legendary Development immediately enjoyed a rapid progression of projects due to Todd Lubar’s establishment in the Real Estate community. Purchasing, rehabilitating, selling, and yes, profiting on more than two-hundred transactions, ranging from single family homes to twenty unit multi-family properties.


Todd Lubar’s keen interest in all facets of the Real Estate industry has lead him to the creation of Charter Funding in 2003, a subsidiary of First Magnus Financial Corporation; and Legendary Financial, LLC, a commercial lending source open to individuals and companies.

Lubar has even diversified by incorporating additional business avenues, such as commercial demolition.


Lubar currently lives in Bethesda, Maryland with his two kids.