How White Shark Media has Succeeded in Conquering the Online Marketing Industry

White Shark Media is prominent digital marketing business owned by three accomplished investors: Alexander Nygart, Andrew Lolk, and Gary Garth. This business targets small and mid-sized ventures. White Shark Media has carved a niche for itself in the digital marketing arena of North America. It pioneers in the provision a variety of marketing solutions at an affordable rate.

About White Shark Media

White Shark Media provides world-class customer service through utilizing online marketing tactics. This company also tracks its employees to assess whether the services it rendered bore fruits. The digital marketing firm is an expert in the utilization of competitive intelligence, reporting software, and Google analytics solutions. This company’s goal is to capture the upcoming Latin America and SMB market in the United States. White Shark Media provides services that range from Bing Ads, Display Advertising, AdWords Search, and Google Analytics. This company has language experts who deal with clients who speak other languages other than English. It maintains strong relationships with its customers. Up to date, the firm provides advanced services to its first client. This company has more than 150 employees who have varied skill sets.

White Shark Media has continued to register significant growth. In 2012, this company was invited to the Google headquarters to discuss a possible collaboration. This meeting enabled it to acquire the Google AdWords Premier SMB Partnership, one of the most esteemed honors in the digital marketing world. White Shark Media also has a partnership with Bing Ads Authorized Ressler. Microsoft awarded White Shark Media this award for its stellar record in marketing campaigns. Three executives, who hold senior positions, lead this company. Alexander Nygart serves as the chief executive officer, Gary Garth is the senior business developer, and Andrew Lolk is an advisor of the company. These three entrepreneurs have contributed to making White Shark Media one of the best performing businesses in the industry.

Using Keywords For PPC Campaigns That Drive Sales, Not Clicks


Keywords are the cornerstone of all search engine optimization (SEO) campaigns. When you use the right keywords, you will receive a higher ranking in Google’s search results and you will attract visitors who intend to buy your product or service. While you want the search engines to understand what your website is about, you should write content to engage your visitors and use keywords naturally. Normally, when you are telling visitors what your website is about, the keywords will already be present in your text.


Google and other websites have free keyword research tools to help you discover what words and phrases people would use to find your business. Search queries are what consumers type into the search box; they are typically phrases with intent. A person searching for a landscaper would type landscaper plus the name of their town, since they would want a local business, while a person who wants landscaping tips for a DIY project would use a different search query. Using relevant keywords in your content delivers traffic that consists of your target audience.


Once you have your keywords, use them in your content, especially in your headlines. Sprinkle keywords in your title tags, meta descriptions and ALT tags, however, you will want to arrange the phrases so that they are grammatically correct. Search engines will understand the keyword phrases and your content will read better. Once you master keywords, you will be an SEO expert.


As a Google AdWords Premier SMB Partner, White Shark Media supplies professional AdWords and Bing Ads account setup, management and optimization to small and mid-sized businesses. With 69 Google Shopping Certified team members, White Shark Media can offer specialized AdWords management for e-commerce clients. Using Google Analytics, the agency tracks the value of each sale triggered by the client’s Google AdWords campaign, ensuring that the campaign provides the client with the highest return. White Shark Media offers specialized local, legal and dental AdWords campaigns and search engine marketing targeting the U.S. Hispanic market.


White Shark Media develops AdWords campaigns based on thorough competitor and keyword research by a PPC strategist, who selects keyword phrases that will drive sales, not just clicks.