The Brazilian president recently appointed Guilherme Paulus to the country’s tourism board. The sixty-eight-year-old entrepreneur has been an investor in the tourism industry for over forty years. His investments have helped make Brazil a better tourist destination a fact recognized even by the world tourism organization.
Guilherme Paulus understands tourism and most of his investment decisions have been guided by this understanding. The GJP network one of his investments operates a chain of resorts and hotels all over the country catering for clients from all over. He has been able to tap into the local tourism scene as well as the international tourist scene. This is the same understanding that helped grow CVC to the largest tour operator in Latin America. The company today handles more than 3.5 million clients every year and is expected to grow given the new investments recently made into the firm including the purchase of rival Experimento. The tour operator has always relied heavily on its ability to innovate and create new and unique products that cater to the desires of every client. One of the earliest companies to get an online presence was CVC.
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Guilherme Paulus ensured that people from all over the globe could search and find services offered by the tour operator at the touch of a button. This may have been in part motivated by his understanding of the power of computers and the internet as experienced during his earlier days as an IBM intern. The strategy worked well for them, and despite having physical locations in more than four hundred and fifty cities across Brazil, their online platform still contributed significantly to the large numbers they were enjoying even in those earlier days. CVC today is majority owned by the Carlyle Group but Guilherme Paulus still significant interest left. The group purchased 63 percent shareholding in 2009 at a time when Brazil was experiencing a tourism boom. This purchase would help Guilherme Paulus grow his other venture GJP. Even with the level of success he has achieved Paulus still finds joy in mentoring younger entrepreneurs and helping them navigate the complex world of entrepreneurship.
Search more about Guilherme Paulus: https://www.forbes.com/profile/guilherme-paulus/