Successful Career of Alexandre Gama in the Brazilian Advertising Industry

Alexandre Gama is a famous Brazilian businessman who has invested in the advertising industry. Gama is the founder and Chief Executive Officer of Neogama, one of the leading ad agencies in Brazil.

Alexandre Gama’s Career Progression

The entrepreneur received his education from Fundação Armando Alvares Penteado (FAAP) where he majored in Advertising and Propaganda. Gama kicked off his advertising profession in 1982 at Standart Ogilvy agency serving as a writer. In 1990, he joined DM9 as a copywriter where he remained until 1994. During that time, he became prominent for receiving the highest number of awards as a writer. Gama also served as vice president and partner at AlmapBBDO. From 1996 to 1999, he was the President and CEO of Young & Rubicam. After leaving the firm, Gama founded Neogama agency where he serves until today.

Alexandre Gama’s Accomplishments

In 2012, Alexandre Gama joined the ABAP Board as a member. The ABAP is responsible for representing the interests of ad agencies in Brazil. On the global platform, Gama once served as the Foreman at the International Film Jury in 2004. He became the first Latin American to be involved in choosing the leading advertising professionals in the world. In subsequent events in 2008 and 2013, the executive was also a jury. In 2014, Gama was invited to showcase his exhibition “Ideia e Forma-Alexandre Gama” at the Brazilian Art Museum.

In 2014, the entrepreneur founded VIOLAB, a musical venture with a full recording studio, Youtube channel and a radio program. Still in the same year, Gama partnered with a Liverpool based auto company, Briggs Automotive Company. Briggs is a leading manufacturer of top-quality sports car. Alexandre has won several national awards for his role in the advertising industry. The most recent one was in 2015, when his agency received the Golden Lion award at the Cannes International Festival.





The Future of Advertising With Lori Senecal

Among the many things that business owners have to think about is the future. For one thing, it is important for people to look for something down the line that could change a lot of things. Among the people that look to the future with anticipation is Lori Senecal. She has a lot of experience with advertising and has learned to look at the trends of what is coming. The good news is that she is very happy about what she sees is coming. With advertising, she is very happy about the new opportunities that have been brought to her by the internet.

When it comes to advertising, a lot of changes have been made in the days that came. For one thing, with the development of new forms of media, advertising has become easier. With television, business owners had an easier time reaching out to people as they paid for spots during commercial breaks. Eventually, the internet has become the largest media for people to look at. As a result, people have become easier to reach. Marketing has also become a lot easier. At the same time, there is still a need for an advertising company that can handle all of the good campaigns.

According to Adweek, Lori Senecal is the one person who can handle all of the different mediums for advertising. Among the different media she uses is social media, television, radio, and plenty of others. The whole point is to get as many people aware of what is being advertised as possible so that one can earn a lot of income from his business. Lori Senecal is now looking to future possibilities with advertising. Among the possibilities that people can look to is mobile. There is a lot that can be done with mobile advertising because the mobile internet is becoming even more popular than other forms of internet.

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