Are you launching a new business and need expert assistance with your advertising? Getting ready to promote your business and products to a large audience?
Advertising is one of the important issues to consider as you’re planing to start, or expand an existing, business.
When you are launching a new business, you need to choose the best marketing consultant or advertising specialist for the project. If you are a small business owner, or if you run a medium-sized firm you will probably be looking to hire an advertising agency to handle the entire project for you.
Hiring a marketing or advertising agency can be a daunting task if you don’t know what features to look for. But you can make the right choice by going with a company that has a great reputation in the industry.
You are going to need the services of an expert like José Henrique Borghi and his team of advertising specialists at the Brazilian prominent advertising agency, Mullen Lowe. These professionals have great expertise in developing and executing the tasks required to produce excellent results.
Marketing a product or advertising a business is an important project and should be handled by a knowledgeable team of professionals. Small, medium and large businesses and organizations in today’s society ought to take appropriate steps to ensure that their company or venture is promoted to the largest audience possible.
If you do not have effective advertising system in place, you should start discussing with reputable consultants on how to establish a strong presence in the marketplace, because the future of your business or organization depends on it. Get in touch with José Henrique Borghi and his staff to find out more about the vast range of expert marketing and advertising solutions they provide.
http://www.ecp.org.br/revista/entrevista/julho for more.
Jose Borghi has made a successful career as an advertiser. One thing about this is that a lot of people seem to think that it only takes a couple of elements in order to be successful as an advertiser. However, there are tons of factors in the success of advertising. They just go together so well with the right type of creativity and care. Very few people have the type of creativity that is needed for the best type of success in the advertising industry. Jose Borghi has a lot of this creativity, and he uses this to bring other businesses to success.
Jose Borghi takes on the type of jobs that even the business owners that want to do don’t have time for. For one thing, advertising takes a long time to put together. Of course the time that it takes to put together an advertising campaign depends on a lot of factors. Among the different aspects of the advertising campaign is what type of images and content advertisers can use in order to bring about a compelling advertising campaign. They get to work on the various aspects of the content that is being created or the advertising campaign.
Among the different types of content that one could use are the text logos, the music and plenty of other techniques as it depends on the type of advertising can definitely have an influence on the customer response. As a matter of fact, masterful use of music makes it so that the company or the product gets a lot of sales. As a matter of fact, advertising that has appealing music is going to attract more customers in their target audience than the advertising with either no music or unappealing music. This is one of the reasons that Jose Borghi makes sure that he is speaking to people on a deeper level.
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José Borghi is the founder of Mullen Lowe. He is considered the star of Brazil’s advertising and marketing industry. He created many popular ads including Mammal of Parmalat. It is a famous repercussion which shows children appearing as stuffed animals and singing unforgettable jingles Zezé di Camargo and Luciano’. The Jingle was a hit Season which meant “It is the love.”
It was a successful advertising story that made him think about his career. During school life, Borghi’s sister took him to a theater. She wanted to help him choose his career. The theater performance had won the award in Cannes. Fortunately, it helped him to choose advertisement as his future career. At that time, he didn’t know that one day he would win the Cannes award.
Jose Borghi was born in Brazil’s city of Presidente Prudente. He acquired a degree in advertising and propaganda from the Pontifical Catholic University of Campinas. He joined Standart Ogilvy in 1989 to begin his career. He worked in different advertising agencies including DM9/DDB, Talent, FCB, and Leo Burnett. After a few years, he launched his agency with Erh Ray and named it BorghiErh. Jose Borghi said they initially had no investment as no one was interested. The only option they had was to work extremely hard. Erh Ray said their entire day used to be busy with providing service, media planning, drinking coffee, and creating something new. Finally, they were successful, and Lowe bought their agency in 2006 creating Borghi Lowe. After that, the company became popular in both local and international markets. Recently, Borghi Lowe merged with Lowe & Partners and Mullen Group creating Mullen Lowe. The Chief Operating Officers of Mullen Lowe Brasil are Andre Gomes and Jose Borghi.
While talking about his achievements, Jose Borghi said one thing that he realized about himself was to remain persistent even in the most difficult situations. This ability gave him the strength to go after his goals. He also said that luck does not bring anything to you, and no one would give anything to you for free.
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